

Dec 25, 2025

Marketing
If Sales Are Hard
Hi,
It's Roberto.
Sales is actually very easy.
And it’s only going to get easier once you lock in your offer and pitch.
I’ve been in sales for some time now, having read numerous books and attended various courses and seminars.
137 different closes, 412 ways to handle the same objection.
And you know what I've found?
Sales is very simple if the marketing is right.
Get a good lead, reach out instantly, present a great offer, and you don’t even need sales skills.
I’ve been using the exact same close for the longest time now. I don’t even need a second, third, or fourth close, better yet, if I do end up needing a different close, I’ve messed up earlier in the process.
If selling feels like a chore you should look into your offer and target market. It shouldn't feel like pulling teeth. It should be easy.
Talk soon,
Roberto
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