Hey there,
Roberto here.
"We sell... or else." Bold words from a man who revolutionized advertising—David Ogilvy. He built the largest ad agency on Earth, driven by a simple yet profound belief: ads should sell products.
If you’re like me, a business owner, this is just common sense. But for many in the advertising world, it's not.
Let’s talk about those perfume ads. Johnny Depp cruising into a desert, strumming a guitar to a wolf, and then burying it? It's like an LSD-induced fever dream. Or consider the Jaguar ad—no car in sight, just an elevator filled with colorfully dressed, peculiar people. Bizarre, right?
The reality is that most advertisers have never sold a thing in their life. They couldn't sell water in the desert. It’s all about "putting your name out there" and building "brand awareness." Don’t be swayed by that BS.
Every ad should sell.
Sell your message.
Sell your service.
Sell your product.
Sell your company.
Honestly, just sell something.
This is the cornerstone of what we do when we take on new clients. We dissect their ads, identify those missing the mark, and transform them. You’re investing money, so it's only logical to maximize your returns, isn’t it?
Take a moment to apply this to your business. Remember, "We sell... or else."
Roberto
P.S. I’ve always admired this quote: "It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night." David Ogilvy was a visionary.
P.P.S. It would be remiss of me not to sell in this post. If you’re curious about what collaborating with us looks like, take a peek at this document: Working With Aceski Media.
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