Do you smash glass?

Hi,

It's Roberto.

We were talking about how to improve sales with a client

I remembered a Zig Ziglar story older than all high schoolers.

The company sold glass that could withstand bullets, they called it shockproof glass. You could smash it with a hammer, and I’ll still be in one piece.

There was one salesman who was outperforming everyone left and right. They asked him how he did it.

Man says: "I check who could use our product. Then I walk in to their office and take a square sheet of glass with me. I lay it on the receptionists' desk and I take out a big old hammer. Smash it as hard as I can. Then I show it's still in one piece and I ask: 'who is in charge of buying glass here? We need to talk, you guys need this stuff'.

The best sales pitch by far is a demonstration. Nothing can compare.

We believe what we see, it’s literally hardwired. Our DNA craves demonstrations.

So, if you run a business, you need to think long and hard about how you will demo your skills. Easiest way to sell anything to anyone.

Talk soon,

Roberto

P.S. We're working in the backend on an improved way to apply to become a customer and crush your local market. Will be awesome. You'll see it reallllll soon.