Hey there,
I've been doing some deep thinking, crunching numbers, and let me tell you, I've had an epiphany. It's 2025, and yet somehow, the world is still reeling from what I believe is one of the most monumental scams out there: traditional advertising.
Let's take a stroll down Scam Lane, shall we? Think newspaper ads, those colossal billboards, TV spots, and even those bus station posters. It's a racket that just won't quit, and the craziest part? No one's batting an eye about it.
Here's a mind-blowing example for you. For the low, low price of about $7 million, you can snag a whole 30 seconds during the Super Bowl commercial block. Now, they say—brace yourself—you'll reach 100 MILLION people!
Picture it: everyone glued to their screens, not a single soul getting up for the bathroom or catching up with friends. Sounds like a fairy tale, doesn't it? But let's just play along for a second.
In the magical world of Super Bowl advertising, we're talking about a $70 "CPM"—that's lingo for 'cost per thousand.' In essence, it's what it costs to supposedly reach 1,000 pairs of eyes with your big, fancy message. But we both know the truth, right? That $70 is nothing but smoke and mirrors.
Now, let's talk about Meta ads, where the real magic happens. You target your actual audience—people who might just become your next customers—and show them ads where they're actually paying attention: on their phones.
And the CPM? Get ready for the drumroll... it's between $5 and $15.
Yes, you read that right.
By using Meta ads, you're reaching the right people for a whopping 85% less than what you'd shell out for Super Bowl airtime. And get this, no need for extravagant commercials. Just use what you're already posting! No need for millions of dollars, weeks of planning, or a battalion of experts.
You reach the right audience every time, easily and affordably. This, my friends, is why traditional advertising is a ghost of scams past—haunting your budget while refusing to disappear.
Compared to the digital tools we have now, it's glaringly obvious how overpriced these old-school methods are.
So, here's Roberto's top tips for 2025:
If you're still dabbling in traditional ads, it's high time you considered reallocating some of that budget to modern alternatives. And if you're not already in the digital game, it's time to dive in.
Talk soon,
Roberto
P.S. Let's be clear—if you've got an endless budget, traditional advertising might still be your jam. Just look at Coca-Cola with their four BILLION dollar marketing treasure chest—they'll be just fine. But for those of us who want maximum return on every marketing dollar, it's all about being smart, strategic, and forward-thinking.
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