The Landing Page Headline That Tripled My Client's Conversion Rate

Hi,

It's Roberto.

Found a weird but useful thing for you today.

Was doing some client work, blasting ads, getting fantastic results… You know the usual.

So I tested 3 different landing pages, everything was the same, just with different headlines.

One destroyed the other two by a kilometer.

And as always, it was the simplest one.

Why Simple Landing Pages Beat Clever Copy Every Time

Here's how you can do this for your business.

Let's say we're advertising for the search term "beauty salon Skopje"

You don't make a landing page that says: "7 reasons why you should pick us for beauty salon Skopje" or "Specialist in beauty and makeup in the Skopje area since 1934".

You make a landing page that says: "Beauty Salon Skopje".

You can add some words after that if you want, but the first thing they see should be a repeat of (almost) the exact thing they were searching for.

It's not sexy. It's not "GREAT COPYWRITING". It's not clever.

But it works.

Which is the main thing.

How to Optimize Landing Pages for Google Ads

This is what separates profitable Google ads campaigns from the ones that burn money.

Match your landing page headline to the exact search term. Nothing fancy. Just give people exactly what they searched for.

Works for plumbers, lawyers, beauty salons, restaurants, any local business.

Go and do likewise.

Talk soon,

Roberto

P.S. We optimize landing pages and Google ads campaigns for local businesses every single day. If you want us to do this for your business and actually get you more customers, click here: https://www.aceskimedia.com/offer