Bg Image
Icon

Feb 18, 2026

Icon

Marketing

Why AI Automation Is Ruining Your Local Business Marketing

Hi,

It's Roberto.

Been testing out random stuff both in my business and my clients.

Currently, the next thing to drool over in marketing is AI. Doing things manually makes you look like a caveman. Can't be doing anything yourself, it's unbecoming.

AI takes care of marketing and copy and making dinner reservations and making coffee. You just show up and look at robots working.

Except.

That doesn't happen. Does it?

Why AI Sucks at Actually Selling to Real People

I still write posts like this and make dinner reservations. And whenever I ask AI to write something, it's horrendous at it.

Well, of course it's going to be it's a robot.

Now, don't get me wrong, AI is great at doing a lot of things.

But it absolutely s*cksssssss at selling to humans.

Which coincidentally happens to be the thing we do all day. No matter what you sell, you sell to humans.

So I've been experimenting with something weird.

You might want to sit down first before you read this.

The Counterintuitive Strategy That's Beating AI for Local Businesses

Instead of automating things... I've been adding more human-to-human elements in marketing.

And it's been working far better than anything AI is doing.

Turns out, humans like it when they can talk to other humans. Especially the humans who can solve their problems.

People want to talk to people. Not robots.

I'm finishing up a guide on how to do this in your business. Will help you make more sales, get more customers, make more money.

And maybe we can buy an AI powered coffee machine with the extra money or something.

Join my newsletter if you want that delivered straight into your inbox.

Going to be awesome.

Talk soon,

Roberto

We use cookies to enhance your browsing experience and help us improve our services. See our Privacy Policy for more information.