Why Local Businesses Win at Google Ads

Hi,

It's Roberto.

I was doing some planning today about the next steps to take.

The main conclusion I came to is that it's very easy to win when you're a local business.

It's as close to magic as you can get.

The Massive Opportunity Most Local Businesses Miss

Most local businesses don't advertise at all, and when they do they just advertise their product or service.

Plumbers. Chiropractors. Attorneys. You name it.

Just for fun, Google "divorce attorney" and then add your city. See what shows up.

It's a VERY expensive keyword, so the people paying for it need to know what they are doing right?

Check the headlines of those ads and you'll see something weird. Notice how almost no one actually uses the word "divorce attorney" in the headline of their ad?

That's weird, because it's the first thing someone is going to write when searching for that service.

And it's easy to set up as well. Just do some aikido with the keywords and ad groups and voila! You show up at the right time for the right word.

The Only Thing You Need to Win at Local Marketing

The ONLY thing you have to do to win as a local biz is this:

Be

More

Relevant

That's it. Nothing else.

Set your marketing up so you're the most relevant person to call at the most relevant time.

Match your Google ads headlines to exactly what people search for. Show up for the exact service they need in the exact location they're searching.

That's how local businesses dominate their market while competitors burn money on ads that don't match what people actually want.

Talk soon,

Roberto

P.S. If you run a local business and you're doing well BUT want to do even better... you should get in touch with us. We set up Google ads campaigns that actually match what your customers are searching for: https://www.aceskimedia.com/offer