Why Mass Marketing Doesn't Work for Local Businesses (And What Actually Does)

Hi,

It's Roberto.

Do you know who your ideal customer is?

Most business owners will answer like this:

'Anyone with a pulse and the money to pay me'.

Two big problems with this answer.

It doesn't narrow things down a lot.

It only works if you have an unlimited marketing budget.

If you want to reach everyone you just described, a budget of a couple of hundred million dollars is a nice place to start for the marketing campaign.

But what if you're working with a marketing budget that's less than the GDP of a small African country?

Well, this is for you.

Why Carpet Bomb Marketing Doesn't Work for Local Businesses

When someone says marketing, most people think of Coca Cola, McDonalds, RedBull, Apple. These companies are so widespread that it's hard to go a day without seeing something from them.

Then we start our business and realize that we're not even close to the marketing budget of Coca Cola, not even close.

Mass spamming your logo or message won't work unless you already are a billion dollar company. It's also not the way that any of these big brands started out.

In fact, I'd bet hard earned cash that every big brand you know started by using the same mechanism.

They made an offer that speaks directly to the ideal client. The people they want to buy from them.

That's effective marketing basically, can you get in front of your ideal customer.

Dynamite Marketing With Your RSO (Ridiculously Specific Offer)

Saw a short video about something called "blast fishing" or "dynamite fishing". Some people chuck in dynamite in the water and just pick up the fish that get caught in the blast radius.

That's what an RSO will do for you in your market. Not only will your ideal clients be magnetically attracted to your message, if your offer is solid you'll also attract the people that are thinking about it, playing with the idea, considering it. So you'll scoop up ALL the fish.

This is how we approach Google ads for local businesses. Instead of targeting everyone in a 50-mile radius, we target the exact people searching for your exact service in your exact area.

No wasted ad spend. No confused customers. Just the right people at the right time.

So how do you put together an RSO? I'll let you know in the next one.

Talk soon,

Roberto

P.S. If you want to know how I would implement an RSO in your business with Google ads and local SEO, feel free to get in touch. Fill out the form here and one of my team members will be in touch to see if we're a good match: https://www.aceskimedia.com/offer