Info Is The Enemy

Hi,

It’s Roberto.

In the middle of a conversation with a client, something interesting came up.

We were comparing the marketing funnel we made with the one they were using before.

Basically all the stuff you can think of; landing pages, emails, Google ads, Meta ads, SEO, the whole nine yards.

He notices that the new one didn’t have as much stuff on n as his old one. He said “Would it make more sense to add something more, to make sure we are not missing something?”

(Keep in mind, what we’re running now beats his previous setup by 3x)

So I told him the same thing I’m telling you now.

Information is the enemy when you’re selling.

You obviously can’t sell without information. But 10 times out of 10 business owners overestimate how much information it actually takes for a prospect to be interested. So they end up trying to save a drowning man… by throwing him an entire fleet of lifeboats.

Absolutely kills the sale. And they end up buying from someone else.

They want someone who doesn’t bombard them with “facts” and “numbers”.

Someone that throws them a lifevest instead of a fleet of boats.

If you’re trying to get your roof fixed because it’s leaking you’re not really looking for:

-the history of roofs 

-the 612 different things that can be wrong with a roof -the medieval start of the roofer profession 

-how much insurance the roofer has bought for his business

-how many degrees and diplomas the roofer has

You’re looking for a way to stop your roof from leaking.

So the one who gets there the fastest usually gets the sale.

So if you’re looking at your current setup chances are pretty good you don’t need to add complications. You probably need to cut away some of the fat. Get to the point quicker.

Lean and mean.

Talk soon,

Roberto

P.S. If you’re interested in making your company and marketing setup more lean and mean, get in touch with us and my team and I will happily take a look. Fill out the form on https://www.aceskimedia.com/free-marketing-analysis