The most important part of your business is attracting money; your offer is the fastest way.
It’s the bridge where a lead becomes a client, therefore a bad offer will deter any leads from crossing that bridge.
And in a sea of businesses all offering the same thing, how can your offer be so unique and fresh that clients run to you.
Well, that’s exactly what I’m going to show you.
Running An Ad Without An Offer Is Like A Donation, You Get Nothing Back.
Do me a favor: Open Facebook and review the first three ads. You’ll notice that they all have a non-existent or terminally weak offer.
This happens because people have no idea what their ads are supposed to do, they fling them in the wild and expect them to print money like the Federal Reserve.
There are fancy-looking ads, smart and well-designed ads, and unique ads. But if they all have a weak offer none of that will matter.
And unlike modeling where the prettier you are the more money you get, you have to clearly define what makes your offer unique and how it benefits them to make money.
People like to hear about the solutions to their problems, it’s their favorite thing.
So if we put their solution in our offer, that will make our offer unique to their problem.
How To Close Off An Offer
The offer tells your client that you are the only one who can solve their problem, which is a guaranteed way to get their attention.
We add a guarantee to ensure that clients are more than 100% aboard.
A money-back guarantee or a satisfaction guarantee can reduce risk and make potential clients feel safe knowing that if anything goes wrong nothing bad will happen to them.
The Crème De La Crème of Offers
The finishing touch of every successful offer in the history of advertising is the simplicity in the way it’s written, the more simple and easy to understand your offer is, the more prospects will cross that bridge to becoming paid clients.
If you are interested in what we can do to enhance your offer's uniqueness, you can contact us via this form.
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