Complicated = Great

Hi,

It’s Roberto

It’s been a very beautiful, rainy and gray day and the entire day I’ve been thinking about how to absolutely dominate with Google Ads for some of my local clients.

The nice thing about both Google and Meta ads is that they are complicated, if you want to do them right.

Why is that cool? 

Because most people won’t try to learn how to do them properly.

I’ve been running both Google and Meta ads for years.

YEARS. Makes me feel old just saying it.

And I still remember how confused I was when I started. 

But the higher the barrier to entry, the more useful that thing ends up being.

If it were very easy, then every advantage you may have immediately disappears, every edge you get erodes, and because everyone can do it. 

No. The awesome stuff is always hidden away, and you need to put in some effort to find it. Like Indiana Jones, going inside caves, dodging traps and poison arrows, running away from boulders.

And only then do you get the glorious reward. 

So yeah, I basically spent my day being Indiana Jones.

That's what I'll tell everyone who asks how my day was.

Talk soon,

Roberto

P.S. I'm curious,  do you currently use Google Ads for your business? If yes -> how is it going for you? If no -> why not?