Why Running One Ad Is Killing Your Results

"Heyyyyyy, what's new with you!?"

Most popular way people greet each other.

But, notice that we don't ask:

"Hey, what's old?"

or

"Hey, tell me what I already know".

We always ask what's new because NEW is interesting. Old is boring and that's exactly why we as business owners can never stop thinking about new things.

Why TikTok Brain Is Destroying Your Ad Performance

Social media is very useful. Direct access to our ideal clients, great way to go viral. It's never been easier to get in front of the perfect prospect for a business.

But...

...Buuuuuuuuuuuuuuuuuuutt...

...there are downsides.

First is the tiny attention span everyone has developed. We all know how TikTok brain is happening in real time. People and especially kids unable to concentrate on anything for more than 50 seconds.

I wish this didn't affect us but it did. All of our clients have tiny attention spans. Not because they want to but because they need to.

How else are you going to deal with ads machine gun firing at you 24/7/365? It's impossible!

The Real Solution to Ad Fatigue for Local Businesses

So how do we fix this?

Don't worry, I won't ask you to do any TikTok dancing.

There's a better way.

The solution to TikTok brain is not to make your content into bite-sized pieces that can fit that 50-second attention span.

The solution is to offer your prospect a LOT of different content.

Don't give them 1 video. Give them 10.

Don't give them 1 article. Give them 100.

Don't give them 1 tweet. Give them 1000.

If someone is interested in your content, they will dive deep. But you need to make sure there is enough for them to dive in.

It's up to you to give them a buffet of options. Not just 1 dish.

So if you're running 1 Google ad right now? It's time to do at least 3 different ones.

If you have 1 video for them to see in your retargeting campaign? It's time to do 5-10 other ones.

Now go out there and be fruitful. With your content, obviously. Or be fruitful another way as well. It's all good, I'm sure you're a responsible adult.

Talk soon,

Roberto

P.S. If you want to know how I would fix the ad fatigue problem in your business with Google ads and local SEO, feel free to get in touch. Fill out the form here and one of my team members will be in touch to see if we're a good match: https://www.aceskimedia.com/free-analysis