Does Being Funny=Sales?

Since the beginning of marketing history (which is about 1400 years old), there is one thing that hasn’t changed. And I don’t think it will.

And that’s that 90% of beginners think using humor in all advertising will fix everything.

The answer is yes and no. Let me explain.

Naturally, as humans the only thing being funny gets you is attention.

Imagine telling a joke in the company of a group of people. 

If the joke lands, you get everyone's attention for a short time. 

It’s a great networking tool for sure. 

But it sucks when you use it to run ads.

Because the single most important job of every ad is to sell. Nothing else.

And being funny in the ad doesn’t directly get the sale.

Just doomscrool on Instagam for 5 minutes and you’ll see tons of reels masquerading as ads trying to sell some product or service nobody is going to buy.

Because they don’t have a reason to.

Funny isn’t a big enough reason to hand over your credit card to someone. 

So what can you do?

The first option would be to not bother using humor in your ads, just sell directly to your ideal customers. 

If you are dead set on wanting to be funny, then listen up.

Remember, I said when you land a joke you get the attention of everyone around? The same thing happens with a funny ad.

If the start is funny you get people's attention for a split second. That’s enough time to hook the theme into what you are selling, so they will see the entire ad.

But you can’t only be funny to your ideal customers, so it’s better to stick only to selling in advertisements. 

There is a time and place for funny ads and if you want to know how to utilize humor to its fullest potential, we are taking on a couple of new clients in December.

If you want a spot, click the link. We’ll talk and see if we’re a good fit. https://www.aceskimedia.com/contact