Every Successful Ad Has This

If you didn’t grow up in the middle of Antarctica, then at some point in your childhood, you’ve heard that first impressions matter.

But how much do they matter, and how is that connected to advertising?

Well, it’s very important. 

Because the only job of advertising is to sell. 

And sales works only if whoever you are selling to trusts you or the product you are selling. 

But if you fuck up the first impressions, it makes it significantly harder to do any sales. 

So, the question is, how do you make a first impression so good that people line up with their credit cards ready to go?

Let’s start from the beginning.

Your ad pops up in front of your target customer. What is the first thing they see?

The headline, the biggest and most important thing in any ad ever.

Headlines are like store fronts, if they are good, they tell you exactly what that store sells, if they are not, you have no idea what the store sells and don’t go in.

And there is only one thing a headline needs to do to make a great first impression.

It needs to offer a big promise

Or

It needs to offer a huge benefit

And both of these need to be written in a way that speaks the language of your ideal customer. Otherwise, they don’t care. 

Start thinking about how to do this in your business. 

If done right, it’s a game-changer.

Talk soon,

Roberto

P.S. We are opening a couple of spots for new local businesses that are not on the first page of Google to join us, where we take them to the first page of Google for their keyword in their area. If that’s you, then click on the link. We’ll talk and see if we’re a good fit. https://www.aceskimedia.com/offer