How to Improve Your Ads Overnight With One Easy Trick

I was on a walk yesterday and saw a truly horrendous billboard. The font was comis sanas, and the copy didn’t make any sense. 

Thought to myself.. Most businesses light their money on fire, running ads like this.

Let me tell you why.

The first time I made an ad was 10 years ago. It was for my parents' local business.

I convinced them to start running ads on Facebook.

That’s what the other popular kids were doing.

Now, if you asked me what I was planning for the ad, I would have laughed at you and said, “for people to see it.” 

It’s logical right?

More people seeing your ad = More customers

But that didn’t happen.

The ad crashed and burned not only the budget but my idea of what marketing is. 

So How Can You Make Sure You Don’t Burn Your Money? 

I was a bit disappointed that this happened and started looking around to see what the competition was doing. 

To my surprise, they were doing the same thing I was. A bunch of nonsensical text glued together to look like an ad… Floating there doing nothing.  

Something was wrong but I didn't know exactly what. Not until I looked closer at the copy. 

Quick Way to Fix Any Ad. 

Most ads used two or more of the following:

- Complicated language to sound smart. 

- Vague to no information about what they sell.

- They prioritize “brand awareness”. 

- Weak or non-existent offer.

Once I saw everyone was making the same mistakes, I thought let me try to do the exact opposite of what everyone else is doing.

Instead of complicated ads that offer nothing to the customer, I started talking about what problem the ads solve for the customers

Most people hate reading things that are not for them, especially if they need to focus and be actively engaged in the reading.

By using simple words, not only do you reach more people, but you get them to actively engage in the ad. Provide value quickly and give them an easy way to contact you. 

Understanding this can be a big difference in your ads, burning money or creating money.

Now you can choose to take time to learn and implement this yourself or work with us and we can do it for you. If you want to know what we can do send us a message to get in touch.