The Google Ads Mistake Every Local Business Makes (And How to Fix It in 2025)

Hi,

It's Roberto.

Was talking to a client yesterday when I remembered a mistake that business owners have been making for yeeearrrsssss.

Years ago, the time before Google ads was called Google ads. Almost nobody was doing it right; maybe a handful of people knew what they were doing. And I wanted to give it a shot.

Did it for some time and noticed that you can implement the SAME changes and improvements in every single ad account you come across.

And this is still true today, teleport my past self to today and he'll see the same mistakes that were being made back then.

Why Most Google Ads Campaigns Fail for Local Businesses

And it's not because business owners are stupid and don't know their product or what they are selling. It's because they don't know marketing.

And because Google is ultra-mega-super complex.

Google ads can do almost everything for everyone. That's great.

But Newton's 7th law tells us: complexity multiplies as you add more functions.

(it's not Newton's 7th law. He only wrote 6)

((but it is still true though))

How Google Ads Can Transform Your Local Business

My point is, if you're reading this I can almost GUARANTEE you that Google ads would get you more views, more followers, more clients and more money.

Consider this your wake up call to look into it. Trust me, it's worth it.

The same optimization strategies that worked back then still work today. The difference is most business owners still don't implement them.

That's where proper Google ads management comes in.

And if you don't want to look into it but you want us to do it for you... get in touch with my team and I.

We've been running Google ads campaigns for local businesses for years. Same proven strategies. Better results every time.

Talk soon,

Roberto

P.S. Best to fill out this form if you're interested in having us help you with Google ads optimization: https://www.aceskimedia.com/contact

P.P.S. Have been super busy doing client work recently, so haven't wrote to you much. Have some great insights to share so will be communicating more over the coming days/weeks.