

Jan 11, 2026

Marketing
Why Multitasking Is Killing Your Business Growth (And What to Do Instead)
Hi,
It's Roberto.
In the middle of client work when I came to a really simple but profound conclusion.
Doing one thing at a time is the only way to do anything.
Really. Truly.
The Multitasking Myth That's Costing You Money
Multitasking is fake. No, not even women are "better" at it since it doesn't exist.
What multitasking does is it forces your brain to switch from one task to another quickly.
Tires your brain out like nothing else.
Remember some days when you are running around putting out fires, doing calls, taking care of things?
Then you look back and ask yourself: 'what did I actually get done?'. And you're disappointed with your own answer.
I've been there. It's draining.
That's what multitasking does to your brain.
How to Actually Grow Your Local Business
If you're doing any kind of project, working on any kind of problem, trying to reach any kind of goal - question you should be asking yourself is always: "What's the next thing we need to work on?"
Ad account not doing well?
Google ranking not what you want?
Don't feel fit?
Sales weak?
Ask yourself: "What's the next thing we need to work on?"
Then go to work on that.
The other stuff on the list will take care of itself in due time.
This is how we approach Google ads campaigns for local businesses. One optimization at a time. One improvement that actually moves the needle.
No spreading yourself thin across a million tactics that don't work.
Just focused work on the thing that matters most right now.
Talk soon,
Roberto
P.S. If your Google ads account isn't performing or your local rankings aren't where you want them, we can help you identify the ONE thing to fix first. Click here to work with us: https://www.aceskimedia.com/contact




