Why Some Ads Work But Most Crash And Burn

AI has decimated most advertising, just spend 5 minutes on Instagram and you’ll see tons of AI slop passing by as advertising. 

That’s the problem when AI makes it too easy to run ads.

But there is good news.

99.99% of those ads crash and burn almost instantly. Since they are missing the one thing that AI can never do.

Let me explain. 

Before you even start making anything that resembles an ad.

Put yourself in the shoes of your ideal customer and ask yourself one simple question.

“What is in it for me?”

The answer to this question can make or break everything you do afterwards. Because if there is nothing in it for them, they won’t stick around long enough to buy.

And we want people to buy, that’s why we are running ads.

Doesn’t sound very exciting to do this, but trust me. The result this gets are way more existing. 

Talk soon,

Roberto

P.S. Because we do this every day with hundreds of businesses, we’ve narrowed it down to a simple framework of how to get the best answer to that question. If you comment “WIIFM” I’ll send you a simplified version of it.