

Dec 26, 2025

Marketing
Why 5% is better than 95%
Hi,
Roberto here.
As long as I can remember, Iโve always been looking for which activities make the most difference.
Not just paper pushing, but stuff that actually moves the needle forward.
One day, I sat down and wrote what the 95% - 5% would be for local businesses.
Looked at tons of things, client accounts I manage, feedback from other people in the field, and I found out what the 5% things are that make a difference.
Just two things:
1) Have a Google ads campaign optimized for your search terms and location.
2) Simple landing page optimized for your search terms and location
This is it, the only two things you need to get massive results.
Can you add more? Yes.
Would it help? Yes.
Do you need it? No.
This is Pareto's 95/5 principle for any local business.
Just do it, and youโll see for yourself.
And if you don't want to do it... we can do it for you. Check the P.S.
Talk soon,
Robero
P.S. If you're thinking about running Google ads for your local business, we put together an offer for you that will make sure everything is set up AND done for you.
Just click here: https://www.aceskimedia.com/contact




