

Feb 13, 2026

Marketing
Why Work Life Balance Is a False Dichotomy (And What to Think Instead)
Hi,
It's Roberto.
Ever heard of a 'false dichotomy'?
Read about it a while ago, and like lyrics from a song you've heard 12 years ago and still remember, it stuck with me.
Anyway, a false dichotomy is a logical fallacy. Someone pretending there are only two options when in reality that's not the case.
You'll recognise these:
"You're either with us or against us."
"If you're not a vegan you hate animals"
These are all objectively wrong, pretending you have to choose between the two.
Why Work Life Balance Is a Myth for Business Owners
I'll add one more to the list:
"Work-life balance"
What are we even saying here?
Are you not alive while you're at work? Does your life stop when your work ends? Does your life end when your work starts?
We both own businesses, and I don't know about you but my best business ideas come to me when I'm away from my business. On a walk, taking a shower, spending time with friends and family.
The Truth About Being a Local Business Owner
I know that my work-life balance isn't disturbed and I know that I'm not doing life wrong.
Work is a part of life. ESPECIALLY for business owners like you and I. It never really stops. One bleeds into the other and that's great.
That's not bad work-life balance. That's just life.
Don't let anyone talk you into this being weird or wrong.
Talk soon,
Roberto
P.S. If you love your business enough to think about it in the shower, you probably want it to grow. My team and I help local businesses grow with Google ads and local SEO. Get in touch and let's see if we're a good match: https://www.aceskimedia.com/free-analysis



