Bg Image
Icon

Feb 8, 2026

Icon

Marketing

Why Moving Forward in Business Is Easier Than Standing Still

Hi,

It's Roberto.

Got something that's going to be really useful in your business. Seems paradoxical but it isn't.

I do some kickboxing training a couple of times per week and some light sparring as well. And the only time I actually do any progress is when I'm moving forward and hitting men in the face.

Bad thing about that is I also get hit in the face, so I hit and get hit. But when I try to step back and defend I get beaten up more than when I'm going forward.

Why Defending Costs You More Than Attacking

Moving forward seems like it would take much more energy, much more taxing than stepping back and taking a breath.

It's really not.

Momentum gets killed, flow gets stopped. By moving forward, all problems and worries seem to melt away. You're just doing things and have no time to stress about small stuff.

The most annoying and small business problems hit me when I'm not doing anything or stepping back. As soon as momentum turns against you it just gets worse.

How to Keep Your Business Moving Forward

This is why we keep moving forward. Test new things. Try out new ads, new methods, new media, new sales ideas, new marketing, new everything.

Running Google ads? Test new headlines. Try different landing pages. Experiment with new keywords for your local area.

Already ranking on Google Maps? Push for more reviews. Optimize for additional services. Expand to nearby neighborhoods.

Standing still in business is the same as moving backwards. Your competitors aren't waiting. Google's algorithm isn't waiting. Your potential customers are finding someone else right now.

Do. Not. Move. Backwards.

Talk soon,

Roberto

P.S. If you're already doing well in your business but you want to do better... if you want your business to keep moving forward and you want my team and me to help you with Google ads and local SEO, then fill out this form and let's see if we're a good match: https://www.aceskimedia.com/free-analysis

We use cookies to enhance your browsing experience and help us improve our services. See our Privacy Policy for more information.